01
Spotify Clips
Bringing creator video into Spotify—defining a new promotional tool for creators while protecting the listener experience.
BECKY CHEN
PRODUCT DESIGN PORTFOLIO
Strategic product thinker leading ambiguous consumer problems with a high level of craft.
CURRENTLY
Senior Product Designer at Spotify.
I like turning messy product spaces into experiences that feel clear, useful, and thoughtfully made.
02
AI for Creators
Exploring where generative AI can reduce operational work in the podcast creation workflow without getting in the way of creativity.
03
Discovery Mode
Making algorithmic promotion understandable to artists—and designing how campaign value and performance are communicated.
04
Spotify Posts
Exploring a new way for creators to communicate directly with fans beyond episodic content and Comments.
I design clarity into complicated products.
Off-screen, I teach yoga, chase good hikes, and bake with delusions of Claire Saffitz-level Gourmet Makes competence.
I’m a product designer who likes problems with a lot of moving parts: unclear product models, competing user needs, new technology, and systems that need to work across multiple surfaces.
My approach is equal parts strategic and hands-on. I like framing the problem, finding the useful signal, and then staying close enough to the work to make the final experience feel considered.
← WORKSPOTIFY CLIPS
Spotify Clips
A new way for creators to promote their work through short-form video, designed across both creator and consumer surfaces.
CONTEXT
Spotify wanted to give podcast creators more ways to promote and extend the reach of their episodes. Short-form video was familiar elsewhere, but its role inside a listening-first product was still undefined.
MY ROLE
I led creator-side product design for Clips, including research, upload workflows, creator communication, and analytics. I partnered with adjacent consumer designers to define how Clips surfaced to listeners.
TWO CONNECTED SURFACES
SPOTIFY FOR CREATORS
CONSUMER PLATFORM
WHY IT MATTERED
Clips crossed organizational and product boundaries. Creator needs around publishing, promotion, and performance had to connect cleanly with a consumer experience that remained intentional and useful.
← WORKAI FOR CREATORS
AI for Creators
Exploring where generative AI can reduce operational work in the podcast creation workflow without getting in the way of creativity.
QUESTION
Where should AI assist creators without taking over the parts of the workflow they consider creative?
MY ROLE
I led research and concept testing for generative features in Spotify for Creators, including chapters and transcripts, with a focus on creator sentiment and workflow value.
AUTO-GENERATED CHAPTERS AND TRANSCRIPTS
Providing creators with auto-generated tools like transcripts and chapters.
AUTO-GENERATED TOPICS AND GUESTS
A curated sequence showing setup, contextual inputs, configuration, and the final listening experience.
WHAT WE LEARNED
Creators were generally positive toward AI features that reduced logistical work. The strongest value was in making publishing and enhancement workflows faster while preserving creator control.
← WORKDISCOVERY MODE
Discovery Mode
Making a new kind of algorithmic promotion understandable—and useful—to artists and labels.
CONTEXT
Discovery Mode allowed artists and labels to signal tracks that mattered to them so Spotify recommendation systems could consider artist intent alongside listener goals.
THE CHALLENGE
Traditional advertising metrics like impressions, click-through rate, and direct conversions did not map cleanly to Discovery Mode. The team needed a different way to communicate value and performance.
ARTIST PRODUCT JOURNEY
CONSUMER EXPERIENCE
ARTIST REPORTING SYSTEM
MY ROLE
I worked with product, data science, and engineering to define how campaign performance should be communicated and how reporting could evolve toward audience development rather than only streaming metrics.
OUTCOME
Pilot customers converted to paying customers, customers asked for richer metrics, and the reporting flow evolved toward automated reporting and new audience-development measures.
← WORKSPOTIFY POSTS
Spotify Posts
Exploring a direct communication channel between creators and their audiences on Spotify.
OPPORTUNITY
With Comments creating new momentum around creator–fan interaction, we explored how creators could communicate directly with audiences beyond episodic content.
PRODUCT TENSION
Posts needed to create new value without simply duplicating Comments or turning Spotify into another generic social feed.
CONSUMER EXPERIENCE
CREATOR POST EXPERIENCE
MY ROLE
I led the conception of the creator-side Posts experience and helped define the product direction and differentiation from Comments.
WHERE IT LANDED
Company priorities shifted before development, but the work established a direction for deeper creator–fan engagement that remains strategically relevant.