The squiggle : Damien Newman's interpretation of the design process

Human Centered Design

As obvious as it seems, HCD is a process that begins with the end user, the area in which people will feel the most impact from potential solutions. The philosophy of HCD is empathy driven, where problem definitions and solutions are determined by user needs and stories. The lasting effect of HCD includes a more sustainable and creative design solution that directly addresses the problems people face.  


HCD is integral to my practice as I believe I have a social and civic responsibility to create work that is uplifting and empowering to this world. By utilizing this process as a designer, I am challenged to empathize with all types of audiences so that I can make more insightful and thoughtful decisions about my work.

Design Thinking

Design thinking is an iterative and non-linear process that is not only applied to traditional design products, but can also be applied to implementing systems and processes. It is similar to HCD in that it is user focused and aims to generate creative solutions to social or design problems. 


Design thinking is one of the many tools that I use to address issues at a strategic level. By incorporating this process into my work, it has helped me process and visualize the complex variables that arise within my projects. Below is an example of a visual framework of the process.


Learn more about these methods here